A Handbook for Effective Digital Marketing
Marketing has changed at a quick rate in the last decade, especially with the rise of the internet.
Every single day, more than 3.5 billion searches are made on Google. That is the equivalent of half of the world’s population conducting one search per day.
As a result, an increasing number of businesses are moving online and allocating a larger portion of their budget to internet advertising and marketing.
Search Engine Optimization (SEO)
With Google’s immense popularity, it’s critical that your company competes strongly for searches that your prospects are conducting. Whether for national or local searches, there is enough of traffic to market your products or services to. Search Engine Optimisation, or SEO, is the process of ranking your website in Google.
Unless you have a background in marketing, this may appear daunting. There are plenty of pros out there who know how to get the job done, so investing in a digital marketing agency to assist you is well worth it.
Content marketing is one part of SEO. This strategy entails developing and distributing valuable information in order to attract clients.
It’s another task that your digital marketing agency can do for you, and we advocate collaborating with them on it. After all, you’re the one who knows what makes your firm special, what news you have, and other items that can be useful to them.
This information can then be used by the agency to create content that will be distributed over the web in front of your potential customers. Content marketing can also help your SEO efforts.
Social Media Marketing
Social networks have grown in popularity this millennium. Whilst MySpace may not be a thing anymore, Facebook has more than 2.8 billion active monthly users, which is quite a significant audience to say the least.
How many of those users could be interested in your product or service if they only came across it? Social media marketing can be done by way or publishing content on a business page created specifically for this purpose.
You can attract an audience to your page, engage with them and run advertisements to sell your product to.
Similar to what McDonalds, supermarkets and John Lewis have been doing for decades, Public Relations is the art of persuading your target audience into purchasing your product.
Historically, this has been done in newspapers, on television and radio. Today, the engaged media is largely online – such as social channels and websites.
PR is not for everyone. It’s often for storytellers and those good at networking. After all, the aim is to get featured in large publications. Their aim is to create a pitch or a narrative about your business in order for the newspapers and influencers to share your story.
It’s different to advertising in that it is unpaid media. Ie you don’t pay to be featured on the news but rather create a story to get featured. It is earned media.
If you hire a good agency to carry this out for you then it can be hugely profitable by putting your product in front of a large audience and building your brand in the process.